Exceptional healthy, natural, organic & eco beauty products |

Our Ingredients Policy

The brands and products stocked at Vanilla Bloom embrace the simple premise and spirit of cleaner, greener, natural beauty.  Does that mean everything in the store is 100% natural?  No, however because we’ve done the hard work for you, you can shop with comfort knowing that the beauty products stocked by Vanilla Bloom are free from the common and potentially harmful synthetic ingredients we'd prefer not to find in cosmetics & skincare including:

  • Chemical sunscreen - oxybenzone – gets absorbed and potentially disrupt hormone balance.
  • Coal tar – used in anti-dandruff shampoo and eczema treatment, has been classified as a known carcinogen, and human skin toxicant.
  • Cocamide DEA – a chemical modified form of coconut oil that is used as a foaming agent.  Concerns include skin irritation, organ system toxicity and contamination with carcinogenic nitrosamines.
  • Diethanolamine, triethanolamine (DEA, TEA) – foaming and viscosity boosting ingredients that can interact with other ingredients to form nitrosamines, a known carcinogen.
  • Formaldehyde – a suspected carcinogen, common skin and eye irritator and skin sensitiser.  Readily absorbed through the skin.  Also concerns around organ system toxicity. 
  • Hydroquinone – used as an antioxidant, fragrance, hair colourant and skin bleaching agent, with concern around links to cancer, organ toxicity and allergies.
  • Lead or mercury
  • Methylchloroisothiazolinone & methylisothiazolinone - while widely used preservatives, have been associated with allergic reactions. Lab studies on the brain cells of mammals also suggest that methylisothiazolinone may be neurotoxic.
  • Parabens (butyl, ethyl, isobutyl, isopropyl, methyl, propyl parabens) - synthetic preservatives that may be potential endocrine disruptors.
  • Petroleum, mineral oil, paraffin - non-renewable by-products of crude oil which can contain potentially dangerous impurities.
  • Propylene glycol – used in cosmetics as a humectant, fragrance ingredient and wetting agent that can cause skin irritation, eye irritation and contact allergies.  There is some evidence it may also be toxic to the CNS and a respiratory toxicant.
  • Sodium lauryl sulphate (SLS) - a harsh cleansing agency that can potentially damage the lip layer of your skin and cause irritation.
  • Synthetic dye or colours – only FD&C (food grade) accepted where absorbed (ie: lipsticks) and D&C only accepted where not absorbed (ie: nail polishes).
  • Synthetic fragrance – small quantity acceptable upon non-allergic evidence.
  • Triclosan – used as preservative and deodorant agent in toothpaste, deodorant, body wash, and other personal care products with concerns around endocrine disruption, allergies and contamination. 
  • Toluene – found in nail polishes and treatments it accumulates in tissues with a high fat content.  Can cause skin & eye irritations and organ system toxicity.  High concerns of contamination. 
  • Zirconium - used in anti-perspirant, the substance is restricted in cosmetics by the FDA.

In addition the products we select:

  • have not been tested on animals
  • have a full list of ingredients so you know exactly what you are buying.

We take our sourcing policy seriously and do the best we can so as to provide you with a gorgeous range of healthy, ethical and natural beauty products free from unnecessary and potentially harmful ingredients.  We do accept however that products are updated from time to time and ingredient lists change so we rely on updates from our suppliers.  So if we've missed anything or a mistake has crept though, please let us know.   We will also continually review our ingredients policy and alter accordingly as and when new information comes to light regarding specific ingredients of concern.


- Skin Deep® Cosmetics Database | Environmental Working Group

- Natural Products Association

- Toxic Beauty; Dawn Mellowship, 2009.

- Campaign for Safe Cosmetics

Vanilla Bloom Natural Beauty Boutique is the gorgeous online store focused entirely on exceptional healthy, natural and organic beauty products from New Zealand and around the world; including natural skincare, natural sunscreen, natural deodorant, organic makeup & cosmetics, natural fragrance and haircare.  In order to be stocked, the natural beauty products we range need to be free from unnecessary synthetic ingredients & potential toxins such as parabens, petrochemicals, SLS, oxybenzone and sulphates; and instead embrace the spirit of a cleaner, greener, natural approach to beauty. 

Our promise to you includes free delivery within New Zealand for all orders over $59.00, free samples and complimentary gift wrapping.